Facing fears, running into roadblocks, and learning from mistakes? That’s life. Responding with optimism and resilience? That’s character—the kind we build in girls everywhere, every day through stories and experiences both timely and timeless.
In every book—and we’ve published more than 800 of them!—the words we write are chosen with intention and purpose, to inspire girls to think about who they are and who they want to be. From creating beloved characters who become role models to partnering with pediatricians and other experts who offer advice for each stage of girlhood, we give girls the confidence and courage they need to face challenges.
When you walk through the doors of an American Girl store, you enter a place that celebrates individuality and encourages creativity. It’s where every experience cements stronger bonds between you and your girl—from a shared love of Maryellen or Melody to sharing stories over dessert instead of on social media.
She’s been there for every little secret and every big event. But through all the play and pretend, she may be more “loved” than you’d like. That’s why our doctors are ready at the American Girl Doll Hospital and our stylists can’t wait to serve you at our in-store salons. You can even do it yourself with guidance from our how-to videos. No matter what help you need, we’re always there—just like the friend she can’t do without.
With more than $125 million in donations of dolls, books, clothes, and cash over our 30-year history, we bring smiles to those in need when they need it most.
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Enjoy $10 in rewards for every 200 points earned, members-only surprises, exclusive sneak peeks, and much more.
You are an American Girl Rewards Member now. Enjoy $10 in rewards for every 200 points earned, members-only surprises, exclusive sneak peeks, and much more.