Looking for the perfect holiday gift that’s thoughtful and affordable? American Girl has you covered with a wide selection of gifts under $100! Whether you’re looking for a doll, outfits, accessories, playsets, or a book, there’s something for every child’s interests. With so many choices, you can give presents that feel personal and memorable while staying within your budget. Make this holiday season unforgettable with budget-friendly American Girl picks!
Dolls under $100
We make holiday gifting magical, even on a budget, with a variety of dolls under $100.
• Toddlers will adore our Bitty Baby® dolls, perfect for cuddling and nurturing play.
• The playful WellieWishers® collection inspires friendship, teamwork, and a sense of adventure.
• Historical character plush dolls introduce classic American Girl characters to a younger generation.
• The AG Sisters™ dolls each have personality and style, encouraging self-expression.
Each of these collections offers hours of imaginative play, making them thoughtful and memorable gifts. Celebrate the holidays with these enchanting dolls that combine fun with learning and holiday cheer.
Outfits for girls & dolls
With a wide selection of clothing options, including our classic Janie and Jack collection, there’s something for every aesthetic. This season, we’re also excited to introduce a new holiday launch, the Hanna Andersson collection. This collab is a festive favorite designed to celebrate the holidays in coziness and comfort. Additionally, our matching sets are perfect for twinning with their dolls, adding an extra layer of charm to holiday gatherings. Girls can also mix and match pieces to create a look that speaks to their sense of style.
Books & storytelling gifts
Inspire a love of reading with our selection of books!
• New releases such as the American Girl Scratch Art Book and Smart Girls’ Guide to Caring for Herself provide fresh, interactive ways for children to be creative and learn about themselves.
• Our activity books encourage girls to record memories, write their own adventures, and try new things like cooking.
• Discover historical character books that invite young girls to explore the past through the stories of iconic American Girl historical characters.
• Plus, explore empowering advice books, that help guide girls on their journey navigating today’s world.
From activity books to nonfiction, American Girl has a library of must-reads perfect for holiday break!
Accessories, playsets, & stocking stuffers
Looking for the perfect finishing touches for your holiday gifts? Add to her imagination with accessories, playsets, and stocking stuffers that make every gift feel complete!
• Count down to the holidays with our Baking Spirits Bright™ 2025 Advent Calendar.
• Go on a dolphin rescue with Raquel’s™ Dolphin Duo.
• Add a pop of personality with AG patches.
• Plus, explore empowering advice books, that help guide girls on their journey navigating today’s world.
Explore our extensive stocking stuffer selection for little extras that bring big fun. With so many options, these delightful accessories turn holiday mornings into memorable moments filled with smiles and festive cheer.
Shop affordable gifts and create unforgettable memories
American Girl makes it easy for parents to give gifts that are both affordable and unforgettable! From dolls and outfits, books, keepsakes, and fun accessories under $100, there is something for everyone. This holiday season, celebrate with presents that inspire play to fill your home with laughter and the magical spirit of the holidays.
Explore our Ultimate 2025 Holiday Shopping Guide for more options.
Frequently asked questions
Which American Girl dolls are available for under $100?
You’ll find some of our doll collections under $100, including Bitty Baby®, WellieWishers®, AG Sisters™, and more.
What are some creative American Girl stocking stuffer ideas?
From tumblers and jewelry to hair accessories and fun keepsakes, American Girl offers plenty of imaginative stocking stuffer options. Explore our full selection of stocking stuffers here.
Can I shop by age or interest?
Yes, you can easily find gifts tailored to your child’s age and interests. Whether you’re shopping for a toddler, a young reader, or a budding fashionista, our curated sections make it simple to choose gifts that match their personality and passions. Browse our Ultimate Holiday Gift Guide for more information.
Are there American Girl gifts under $50?
American Girl offers a variety of thoughtful and affordable gifts under $50. From adorable accessories, mini playsets, and books to fun stocking stuffers, you’ll find plenty of options that bring big smiles without breaking the budget. View our selection of gifts under $50 here!
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The Ultimate 2025 Holiday Shopping Guide
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