Looking for the perfect present for your little one this season? Celebrate the holidays with gifts that inspire imagination and connection! The American Girl 2025 holiday shopping guide takes the guesswork out of gifting. Whether you’re shopping by age, interest, or want to find new releases, we’ve made it easy to find the perfect present. From toddlers to tweens and everyone in-between, there’s a star for every wish. This season, give gifts that create lasting memories!
Matching girl & doll holiday outfits
We have curated options for every stage of childhood, from a toddler’s first doll to older kids exploring creativity and self-expression. Each age group features gift ideas designed to spark imagination, nurture play, and encourage meaningful connections.
Gift ideas for toddlers 18m+
Start your toddler’s journey with adorable dolls, accessories, and stories.
• Our historical character plush dolls introduce your little one to our classic characters. Each one comes with a board book for sweet storytelling moments.
• Bitty Baby® dolls teach kindness your little one will carry forever.
These early experiences lay the foundation for caring and a love that lasts, making them perfect for toddlers just starting to explore the world of American Girl.
Gift ideas for kids ages 4+
For children ages 4 and up, American Girl offers the WellieWishers and AG Sisters collections, designed to teach the meaning of friendship. Each doll has a unique personality and comes with fun outfits and accessories to inspire storytelling.
• The WellieWishers® are six friends whose magical garden adventures help friendship bloom. Designed for ages 4+, these cheerful pals teach girls that to be a friend is to walk in the path of kindness and care for others.
• AG Sisters™ are four best friends who are as close as family. These glam-tastic girls turn school days and sleepovers into stories full of fashion and fun, but they know the biggest trend is being a good friend. Each sister brings their own personality, giving children the chance to explore friendship and identity through play.
These collections allow kids to explore friendship and adventure in a hands-on way, inspiring imaginative play rooted in friendship and girl-favorite trends.
Gift ideas for kids ages 6+
Looking for the perfect gift for your 6+ year old? Explore some of our top picks that inspire creativity and imagination.
• The Girl of the Year™ collection introduces a new character annually, each with a unique story and adventures that speaks to today’s girl.
• Truly Me™ dolls encourage girls to explore and express who they truly are right now. They are able to pick doll features, including hair color, eye color, and skin tone, fostering individuality. These dolls give girls the confidence to write their own story and share it with the world.
• Create Your Own dolls are great for children who love customization and personalization. Kids can design every aspect of their doll, from hair color and style, to outfits, accessories, and facial features, creating a one-of-a-kind companion.
Gift ideas for kids ages 8+
For kids ages 8 and up, American Girl offers a selection of collector dolls that make unforgettable holiday gifts. These beautifully designed dolls inspire a love of collecting. From our Disney Princess Cinderella 18-inch Doll to the Peaches ’n Cream™ Barbie®, there’s something special for every young collector. Each doll features timeless charm, making them a meaningful keepsake your girl will treasure for years to come. Whether they’re starting their first collection or expanding an existing one, these collector dolls bring beauty and imagination to every holiday celebration. Check out our collector series and limited editions here!
Holiday gift ideas by interest
Shopping by interest ensures every gift aligns with a child’s passion. Whether she loves history, fashion, or reading, American Girl offers thoughtful gifts that bring out her best self.
Great gifts for history lovers
For young history enthusiasts, the historical character doll collections bring the past to life. Each doll comes with a story, outfit, and accessories that immerse children in different eras and traditions. These dolls make learning interactive, encouraging children to explore history through play. Perfect for children fascinated by the past, these gifts combine education with fun, allowing history lovers to connect with characters in meaningful and memorable ways.
Top gifts for fashionistas
For kids who love style, we offer a wide variety of clothing and matching outfits for girls and their dolls. From trendy apparel to coordinated ensembles, these gifts encourage self-expression. Children can mix and match outfits and create stories centered around fashion, inspiring confidence and individuality. Perfect for budding fashion enthusiasts, these gifts ensure every child can express their personality.
Best gifts for bookworms
For young readers, we offer an extensive selection of books, including historical character and contemporary fiction, advice and activities, and Smart Girls’ guides. Since the beginning, American Girl has remained committed to high-quality storytelling that serves as a mirror to today’s girl. These books offer inspiration and insight to girls, encouraging them to understand themselves and others.
Holiday gift sets
American Girl holiday gift sets are thoughtfully curated with dolls, outfits, and accessories. These sets are perfect for kids of all ages, offering a complete play experience while saving time for gift-givers. With ready-to-gift packaging and thoughtfully paired items, these sets take the stress out of shopping while making holiday mornings unforgettable.
Why gift sets make gifting easy:
• Thoughtfully curated dolls, accessories, and outfit combinations take the guesswork out of choosing the perfect gift.
• Ready-to-gift packaging saves you time and hassle.
• Offers excellent value and convenience, making it a true win-win for parents and kids!
Give the gift of joy, creativity, and cherished memories all in one magical present!
New holiday arrivals
Unwrap the magic of the season with the newest releases:
• Meet Raquel™, the 2026 Girl of the Year™ doll, who takes girls on an adventure to the East Coast.
• Explore the AG Sisters™ collection, a group of friends who celebrate each other’s style.
• Plus, add sparkle to the holidays with exclusive collector dolls.
• Discover fun and festive ways for your child to mix and match holiday sets with their American Girl, featuring styles from the Janie and Jack Holiday Collection and from the Hanna Andersson holiday bundle. With so many exciting arrivals, you’ll find the perfect gift to create unforgettable holiday memories.
Make the holidays magical with American Girl
The holiday season is the perfect time to give gifts that inspire creativity, imagination, and connection. The American Girl 2025 holiday shopping guide offers options for every child, from timeless classics to exciting new releases. Ready-to-gift sets, personalized dolls, and curated collections make finding the perfect present simple and joyful. Whether shopping by age, interest, or special holiday collections, each gift celebrates the joy of girlhood. This season, give more than a gift, give American Girl!
Shop our holiday gift guide now and make this season unforgettable for your loved ones!
Frequently asked questions
What are the best American Girl gifts for toddlers?
For toddlers, Bitty Baby® dolls and historical character plush dolls are perfect choices. These soft, huggable dolls encourage nurturing play, introduce early storytelling, and help little ones develop empathy and imagination.
Which American Girl dolls are best for kids ages 6 and up?
For children ages 6 and older, Girl of the Year™ and Truly Me™ dolls are fantastic options. They inspire creativity, individuality, and imaginative play, allowing kids to explore different personalities, adventures, and hobbies through play.
Are there American Girl gift sets available for the holidays?
Absolutely! Curated holiday gift sets include dolls, outfits, and accessories, making them ready-to-gift options that save time while delivering a complete, memorable holiday experience.
What are some new American Girl products for 2025?
New for 2025, you’ll find the 2026 Girl of the Year™, the AG Sisters™ collection, and the Glimmering Gold™ Holiday Collector Dolls. These fresh releases offer festive and imaginative play for children of all ages.
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