Picture this: your girl is eagerly tearing away the wrapping paper on one last gift, wearing her favorite holiday jammies. Imagine her surprise and delight (and the size of her smile!) when she opens the box…and pulls out a doll that looks just like her! Make this vision a reality and her holiday magical this year with the ultimate gift on her wish list: a personalized American Girl doll.
Personalization is the perfect way to make unforgettable holiday memories, while creating a keepsake you and your girl will cherish for years to come. We make it simple to find a bestie that shares her look alongside a plethora of clothing, accessories, and playsets to help express her personality, style, and imagination. Four simple steps are all it takes to create an extra-special surprise for your girl this season—one that she will continue to reach for day after day.


When it comes to choosing personalized gifts for girls, it’s all about what will speak to her heart and provide endless imagination, play, and smiles—and what’s better than twinning with a doll she can take everywhere? The first step in picking a just-right doll for your girl is thinking about the physical traits that make her unique. Does she have freckles? Short or curly hair? Green eyes? American Girl has a wide variety of girl and boy 18-inch Truly Me dolls that help express who she truly is right now; one that will not only be her twin, but also her forever friend.
And for even more customization, there’s Create Your Own. Using the Create Your Own online tool, girls and gift givers can customize a doll from a huge variety of possible design combinations.

The fun has only just begun! Now it’s time to dress her doll. What’s your girl’s go-to style? Is she sporty? Or is she fancy? Does she love dresses, or jumpsuits. Start curating her doll closet from our collection of American Girl doll clothes and accessories.
Imagine the joy your girl will feel when her doll is sporting a gymnastics leotard like the one she wears to practice, or if she’s rocking a sparkly birthstone outfit in your girl’s favorite color. She’ll absolutely adore getting to dress up together in the same fancy outfit with our new American Girl® x J.Crew Bubble-Skirt Party Outfit for Girls & 18” Dolls. A cute, individualized outfit choice makes all the difference in transforming it from just another doll to something that feels magically her own.
And don’t forget about bedtime! Your girl will love snuggling up in bed with her brand-new friend, feeling cuddly and cozy in matching American Girl® x Hanna Andersson pajamas. Hello, sweet dreams.

Take your personalization to the next level by adding accessories. Giving her doll’s outfit some extra flair is an easy way to highlight your girl’s personality and sense of style. Maybe she loves playing in the snow; a festive hat and scarf for her doll are a must. Or perhaps she can’t leave home without her lip gloss and purse, just like Mom—an accessory set will send her heart soaring. Those small details add an extra-special touch to an already thoughtful gift.


Hooray, now it’s time to play! Our playsets pack in joyful details and plenty of fun in a personalized way. Consider any special interests or hobbies to start. From kitchens to salon and hair care to beautiful horseback riding and sports sets, American Girl has what you need to complete the perfect personalized gift that celebrates exactly who she is.

The magic of a custom American Girl doll goes far beyond what’s under the tree. By choosing the details that reflect who she is, you’re creating a holiday surprise that feels more thoughtful, memorable, and uniquely hers—a keepsake she’ll treasure long after the season is over.

Creating a personalized American Girl doll is easy. Start by choosing a Truly Me™ doll that reflects your girl's unique features, like her hair, eyes, and skin tone. Then add outfits, accessories, and playsets that match her personality, favorite activities, and style. The result is a thoughtful holiday gift she'll treasure for years to come.
Yes! American Girl offers dozens of Truly Me™ dolls along with a wide selection of doll clothes, accessories, and playsets. Whether your girl loves sports, fashion, animals, music, or imaginative adventures, you can create a doll and collection that feel uniquely hers.
The best doll outfits are the ones that reflect your girl's interests and everyday style. Dress her doll in everything from casual outfits and pajamas to special occasion dresses and matching girl-and-doll fashions. Complete the look with accessories like purses, hats, shoes, winter gear, or hobby-inspired pieces to make her doll feel even more personal.
Think about what makes your girl smile. Does she love dance, gymnastics, horses, baking, or dressing up? Choose doll clothing and accessories that celebrate those passions. You can even create matching moments with coordinating girl-and-doll outfits and pajamas that make holiday memories even more magical.
The little details make all the difference. Add accessories that reflect your girl's hobbies, favorite colors, or everyday style, from winter hats and scarves to purses, sports gear, pets, or hair accessories. Pair them with themed playsets, like a kitchen, salon, or sports set, to create a personalized world where her imagination can shine.
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