Holiday Gift Guide

So many surprises! From dolls to accessories and all the rest, find a gift for your girl that is simply the best—one she’ll treasure now and always. Welcome to the American Girl® 2025 Holiday Gift Guide, your destination for top gifts of the season. Whether you’re searching for dolls, outfits, playsets, or collector-edition treasures, this year’s holiday lineup makes finding the perfect present easier than ever.  

What are the top holiday gifts for 2025 at American Girl?
Our most-loved holiday gifts include the Raquel Reyes™ Girl of the Year™ 2026 doll and Raquel’s™ Seaside Car, the fan-favorite Summer McKinny™ doll and Summer’s™ Treat Cart, and the perfect forever friend from the Truly Me® collection. Families are also loving our holiday-ready doll carrier, making it simple for girls to bring playtime anywhere. Seasonal highlights also include festive fashion from the American Girl® x Janie and Jack holiday collection, timeless historical characters, and the all-new AG Sisters™ dolls & playsets.  

Which new American Girl dolls are featured in the 2025 Holiday Gift Guide?
This year, we proudly introduce Raquel Reyes™, our newest Girl of the Year™ doll, with her own inspiring story and accessories. Collectors can also look forward to recent releases from our Collector Series, available in limited quantities and accompanied by certificates of authenticity. Younger fans will enjoy new plush dolls and board books inspired by historical characters, as well as the all-new crew of AG Sisters™ dolls.  

Where can I find matching holiday pajamas for girls and dolls?
Our matching holiday pajamas are a much-loved tradition! This year’s styles include the American Girl® x Hanna Andersson Holiday Pajama Collection, featuring festive prints for girls, 18-inch dolls, and Bitty Baby® dolls—all crafted in Hanna Andersson’s signature organic cotton. Shop the collection online or at American Girl® stores nationwide to make holiday mornings picture-perfect.

Can I shop the 2025 Holiday Gift Guide online?
Yes! Our entire Holiday Gift Guide—including dolls, outfits, playsets, and more—is available to browse and purchase online. For the best in holiday convenience, visit the American Girl website, where you can create a wish list, enjoy early access to holiday exclusives, and choose shipping options.  

What holiday outfits are available for dolls in 2025?
Celebrate in style with festive looks from the American Girl® x Janie and Jack collection and special holiday dresses for dolls and girls. These outfits are crafted for the holidays, ensuring every celebration feels extra special.

Are there any collector-edition holiday dolls?
Yes—check out our Collector Series for the latest collabs and releases. Collector Series dolls are in limited supply and come with a numbered certificate of authenticity. Once they’re gone, they won’t return—so shop early for the best selection!

How can I stay updated on new holiday releases?
Stay in the loop by signing up for American Girl emails or following our official accounts on social media. It also pays to join AG Rewards™! AG Rewards members enjoy exclusive previews, sale alerts, and early access to new dolls, playsets, and limited-edition items—join here and enjoy the star treatment!

What ages are the 2025 holiday gifts best for?
American Girl has gifts for fans of every age. Bitty Baby® is perfect for your little one, while girls of all ages love our new AG Sisters™, Truly Me™, historical characters, and Girl of the Year™ dolls, stories, and accessories. Our engaging books offer great adventures and advice for all reading levels, and even adults can show their love for American Girl with unique fan gear.

Are there personalized gift options?
Yes! Our Create Your Own dolls are the ultimate holiday gift. Girls (and gift-giving grownups) can design a dream doll from head to toe, choosing features, outfits, and accessories for a truly one-of-a-kind surprise. Please note: Create Your Own dolls must be ordered by December 1 for arrival before Christmas. For more personalization fun, check out the American Girl® Styled by You™ experience—available exclusively at American Girl® stores. Learn more about our Styled by You experience here.

What are the most sought-after holiday gifts for girls in 2025?
The Raquel Reyes™ Girl of the Year™ doll and Raquel’s™ Seaside Car, the Summer McKinny™ doll and Summer’s™ Treat Cart, new Truly Me® dolls, holiday fashions from American Girl® x Janie and Jack, classic historical characters, and AG Sisters™ playsets are topping wish lists everywhere this season.  

Are holiday gifts available in stores?
Yes—all holiday items are available both online and in American Girl® retail stores. To find your nearest store and plan a holiday shopping visit, go to americangirl.com/retail.  

Need more help?
Visit the American Girl Help Center or contact our customer service team for personalized shopping assistance. Whether you’re buying her first doll or adding to a growing collection, the 2025 Holiday Gift Guide has everything you need to make this season unforgettable.