Our Brand

Helping girls become their very best

At American Girl, we celebrate girls and all that they can be. That's why we develop products and experiences that help girls grow up in a wholesome way, while encouraging them to enjoy girlhood through fun and enchanting play.

Learn more about our products and experiences:

BeForever™—American Girl's signature line of 18-inch historical dolls, books, and related accessories connects girls ages 8 and up with inspiring characters and timeless stories from America's past. Learn more


Girl of the Year™— The Girl of the Year contemporary 18-inch doll line is designed to reflect the various interests, issues, and concerns facing real girls today. Learn more


Truly Me™ dolls—Every girl can express what makes her one of a kind with a Truly Me doll! Choosing among different eye, skin, and hair colors, plus outfits and accessories for all sorts of interests, each girl gets to design a doll as unique as she is. Learn more


Bitty Baby—The Bitty Baby line of high-quality baby dolls features storybooks, outfits, and accessories that promote nurturing play among girls ages 3 and up. Learn more


American Girl® retail stores—American Girl stores celebrate girls' interests with engaging products and experiences designed just for them. Learn more


Books—American Girl books are there for girls every step of the way—as they begin to read, start school, face issues about friends and family, and dream about setting off on their own adventures. Learn more

Plus: Find out about American Girl e-books.


We hope our stories, characters, and more speak to girls everywhere, helping them become all that they can be.