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Positivity and Perseverance: Behind the Scenes with American Girl Live!


As excitement and anticipation builds for American Girl’s forthcoming musical stage production, American Girl Live, hear what drives and inspires the all-female creative team as they work to share a story of positivity and perseverance, inspired by the stories, characters, and values that are the heart of American Girl.

Meet AG live creative team


Writer/Lyricist Sandy Rustin

“The American Girl experience offers girls a true connection—with a character, with her story, with her world. American Girl Live hopes to do the same! This show is about the joy and necessity of play, friendship, and adventure. It’s about staying true to yourself while finding your place within a team. It’s about recognizing the call of your own heart and how to follow your path. It’s about being able to be silly and kind. To be able to share these messages of love with girls everywhere is incredibly exciting!”



Producer Simone Gianfrancesco

“Girls today are growing up in a pivotal era, where social media, politics, bullying, and equal rights are ever-present forces that interrupt an age that should otherwise be filled with carefree adventure and exploration. American Girl acts as a beacon that allows girls to enjoy their childhood a little longer while celebrating their individuality and encouraging their creativity.”



Director Gina Rattan

“We often think the entire world is at our disposal with phones, tablets, and computers. We forget that the most crucial form of human connection comes from being in the same space as other human beings. Theater opens our minds to the emotional and psychological experience of characters who are similar to ourselves and those who are different. Musical theater is especially powerful as it uses the medium of music and dance, as well as acting performance, to engage with the audience.”


Learn more about American Girl Live and how this talented team is working to “bring this story about the positive power of girlhood to life for young girls everywhere” at And while you’re there, be sure to peek at the tour dates to find a show near you!

©2018 American Girl. All American Girl marks are trademarks of American Girl.

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