Royal friend

Introducing Pegeen the Pig, the perfect pal for sweet sleepovers


Spring-break styles

Get set for a getaway to the beach and beyond

Find a forever friend to suit her story and style


Baking fun with Bitty Baby

Sweet times await Baby in the kitchen


Calling all Harry Potter™ fans

Magic is in the air with new Quidditch™ gear


Move-in ready

Sofas, entertainment centers, and more decorations perfect for our dollhouse


Design a dream doll

Customize her look and style from head to toe


An all-new gaming experience

Join favorite characters like Isabel, Nicki, and Kavi in worlds inspired by their stories


Membership means more

More offers, more exclusives, more excitement!

Curbside pick-up, Birthdays, Dining

Curbside pick-up, Birthdays, Dining

Meet our new Girl of the Year™ in store

Celebrate Kavi’s arrival at special events that spotlight her story


Learn more about us