Memories made to match
Get matching girl & doll PJs for only $50, plus save 25% on holiday dresses⁷
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Your doll, your way
From what she looks like to what she wears, create the friend your girl's always imagined
Create your own
Imaginative worlds await
Adventures, activities, advice
Page through our selection of stories, sets, and guides that spark girls' creativity and confidence
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Inspiration all in one
Give what she needs to succeed with our Smart Girl's Guide™ Kits packed full of advice and activities
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Groovy Christmas
Play out Julie's holiday story with this set and outfit authentic to her 1970s era
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Holiday hangout
Make-believe a merry-and-bright time with Maryellen at her favorite diner
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Gift ideas for every girl to imagine and grow
Explore recommendations based on age, amount, awards, and more!
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Care beyond compare
At the American Girl Doll Hospital, our doctors make sure that when accidents happen, the adventures can continue
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Holiday memories are in store
Experience a day together you'll never forget at an American Girl store, featuring dining, the Doll Hair Salon, special events, and more
Plan your visit