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    • New Truly Me dolls

      A friend for every girl

      Express her unique style and spirit with Truly Me™ dolls

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    • Girl holding new Truly Me doll

      Explore the latest faves to love

      New dolls, outfits, and sets to grow every girl’s imagination

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      New

      See our latest offerings, including dolls, outfits, and more

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      Explore our full selection of friends for girls of all ages

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      Find dresses, uniforms, girl matches, and more for every interest

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      Set the scene for imagination with all the extras playtime needs

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      Books

      Browse our entire library, filled with advice and adventure

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      Gift Cards

      Select the gift that lets your girl choose just what she wants

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    • Doll sitting on beach reading a book

      Summer reading: covered!

      Buy two books, get one FREE3 with code BOOK20 through Sept. 7

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    • American Girl Gift Trunk

      Customize her playtime

      Choose just what your girl wants with a gift trunk

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    • Joss Kendrick 2020 Girl of the Year

      Just like Joss

      Design a look of your own inspired by our Girl of the Year™

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    • American Girl Pet Boutique

      Gift ideas just for your girl

      Pick the present right for her based on age, awards, amount, and more

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    • Truly Me

      Truly Me™

      Choose the doll that expresses who your girl is—inside and out

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    • Create Your Own

      Create Your Own

      Give your girl the chance to design her favorite, from head to toe

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    • Girl of the Year

      Girl of the Year™

      Discover the stories of these characters facing today's challenges

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      Historical Characters

      Meet these characters from the past with lessons for the present

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    • WellieWishers

      WellieWishers™

      Explore the world of these sweet-and-silly characters for ages 5+

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    • Bitty Baby

      Bitty Baby™

      Encourage a nurturing spirit with these little ones for ages 3+

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    • American Girl Stores

      Open with care

      Safety comes first as select American Girl stores start to welcome back guests

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    • American Girl Doll Hospital

      Care beyond compare

      At the American Girl Doll Hospital, our doctors make sure that when accidents happen, the adventures can continue

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    • AG Rewards, Joss Kendrick, Girl of the Year 2020

      Surfing with style

      Members of AG Rewards™ can bring home the exclusive Joss™ wetsuit

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    • Two dolls wearing hospital scrubs

      Celebrate heroes

      See all the ways to support those who shine in challenging times

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